In today's digital age, influencer marketing has become a crucial component of many businesses' marketing strategies. With the rise of social media platforms, influencers have the power to reach a vast audience and drive consumer behavior. As a result, there is a growing demand for professionals who are skilled in influencer marketing within the digital marketing industry.
According to a recent study by Influencer Marketing Hub, the influencer marketing industry is set to reach a value of £9.7 billion by 2020, with 63% of marketers planning to increase their influencer marketing budgets in the next year. Additionally, 89% of marketers believe that influencer marketing ROI is comparable to or better than other marketing channels.
To meet this demand and capitalize on the opportunities within the influencer marketing industry, professionals need to have a solid understanding of how to effectively leverage influencers to promote brands and products. A Professional Certificate in Influencer Marketing Digital Marketing provides individuals with the knowledge and skills needed to succeed in this rapidly growing field. By completing this certification, professionals can enhance their career prospects and stay ahead of the curve in the competitive digital marketing landscape.
Year |
Estimated Value of Influencer Marketing Industry (GBP) |
Marketers Planning to Increase Influencer Marketing Budget |
Marketers Believing in Influencer Marketing ROI |
2020 |
£9.7 billion |
63% |
89% |