Assessment mode Assignments or Quiz
Tutor support available
International Students can apply Students from over 90 countries
Flexible study Study anytime, from anywhere

Overview

Empower your new business with the Professional Certificate in Pay-Per-Click Advertising. This course covers key topics such as keyword research, ad copywriting, campaign optimization, and budget management. Gain actionable insights to navigate the ever-evolving digital landscape and drive targeted traffic to your website. Learn how to create effective PPC campaigns that generate leads and increase conversions. With hands-on exercises and real-world case studies, you'll be equipped with the skills to succeed in the competitive online advertising space. Enroll now and take your business to the next level with the power of Pay-Per-Click Advertising.

Are you a new business looking to drive targeted traffic and increase sales? Our Professional Certificate in Pay-Per-Click Advertising is designed just for you! Learn how to create effective PPC campaigns, optimize keywords, and maximize ROI. Our expert instructors will guide you through the process of setting up and managing successful PPC campaigns tailored to your business goals. Gain the skills and knowledge needed to stand out in the competitive online marketplace. Take the first step towards growing your business with our comprehensive program. Enroll today and start seeing results in no time!

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Entry requirements

The program follows an open enrollment policy and does not impose specific entry requirements. All individuals with a genuine interest in the subject matter are encouraged to participate.

Course structure

• Introduction to Pay-Per-Click Advertising
• Setting Up Google Ads Account
• Keyword Research and Selection
• Creating Compelling Ad Copy
• Understanding Quality Score
• Bidding Strategies
• Ad Extensions
• Tracking Conversions
• Optimizing Campaign Performance
• Remarketing Strategies

Duration

The programme is available in two duration modes:

Fast track - 1 month

Standard mode - 2 months

Course fee

The fee for the programme is as follows:

Fast track - 1 month: £140

Standard mode - 2 months: £90

Are you a new business looking to boost your online presence and drive targeted traffic to your website? Look no further than the Professional Certificate in Pay-Per-Click Advertising for New Businesses. This course is designed to equip you with the essential skills and knowledge needed to create effective PPC campaigns that deliver results.
Upon completion of this course, you can expect to have a solid understanding of how PPC advertising works, how to set up and manage campaigns, and how to optimize your ads for maximum ROI. You will also learn how to conduct keyword research, write compelling ad copy, and analyze campaign performance to make data-driven decisions.
The Professional Certificate in Pay-Per-Click Advertising for New Businesses is highly relevant in today's digital marketing landscape, where PPC advertising plays a crucial role in driving traffic, generating leads, and increasing sales. By mastering the fundamentals of PPC advertising, you will be able to compete effectively in the online marketplace and reach your target audience with precision.
One of the unique features of this course is its practical approach to learning. You will have the opportunity to work on real-world projects and case studies, allowing you to apply your knowledge in a hands-on setting. This experiential learning approach will not only deepen your understanding of PPC advertising but also give you the confidence to implement what you have learned in your own business.
In conclusion, the Professional Certificate in Pay-Per-Click Advertising for New Businesses is a comprehensive and practical course that will empower you to harness the power of PPC advertising to grow your business. Whether you are a small startup or a growing enterprise, this course will provide you with the tools and strategies you need to succeed in the competitive world of online advertising.

The Professional Certificate in Pay-Per-Click Advertising for New Businesses is essential for entrepreneurs looking to effectively promote their products or services online. This course provides in-depth knowledge on how to create and manage successful PPC campaigns, optimize ad performance, and maximize return on investment. According to a recent study by the Digital Marketing Institute, the demand for professionals with PPC advertising skills in the UK has increased by 25% in the last year. With businesses investing more in online advertising to reach their target audience, the need for individuals with expertise in PPC advertising is on the rise. In fact, the Bureau of Labor Statistics projects that jobs in digital marketing, including PPC advertising, are expected to grow by 10% over the next decade. This highlights the importance of acquiring the necessary skills and knowledge through a professional certificate program to stay competitive in the ever-evolving digital landscape.

Career path

Career Roles Key Responsibilities
PPC Specialist Manage PPC campaigns, optimize ad performance, conduct keyword research
Digital Marketing Manager Oversee PPC strategy, analyze campaign data, collaborate with team
Marketing Analyst Track PPC metrics, generate reports, provide insights for optimization
E-commerce Manager Implement PPC campaigns for online store, monitor ROI, drive sales