Assessment mode Assignments or Quiz
Tutor support available
International Students can apply Students from over 90 countries
Flexible study Study anytime, from anywhere

Overview

Gain a competitive edge with our Professional Certificate in Marketing Project Management: Targeting and Positioning course. Dive into key topics such as market segmentation, customer profiling, and brand positioning strategies. Learn how to create targeted marketing campaigns that resonate with your audience in the digital age. Unlock actionable insights to drive successful projects and campaigns in the ever-evolving landscape of marketing. Empower yourself with the skills and knowledge needed to excel in project management and marketing. Enroll now and take your career to the next level!

Enhance your marketing skills with our Professional Certificate in Marketing Project Management: Targeting and Positioning program. Learn how to identify and reach your target audience effectively, positioning your brand for success in today's competitive market. Gain practical knowledge in project management techniques, market research, and strategic planning to drive impactful marketing campaigns. Our comprehensive curriculum is designed to equip you with the tools and strategies needed to excel in the dynamic field of marketing. Elevate your career prospects and stand out in the industry with this specialized certificate. Enroll now and take the first step towards becoming a marketing project management expert.

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Entry requirements

The program follows an open enrollment policy and does not impose specific entry requirements. All individuals with a genuine interest in the subject matter are encouraged to participate.

Course structure

• Target Market Identification
• Competitive Analysis
• Positioning Strategies
• Branding Techniques
• Market Segmentation
• Customer Profiling
• Value Proposition Development
• Marketing Communication Planning
• Product Differentiation
• Pricing Strategies

Duration

The programme is available in two duration modes:

Fast track - 1 month

Standard mode - 2 months

Course fee

The fee for the programme is as follows:

Fast track - 1 month: £140

Standard mode - 2 months: £90

The Professional Certificate in Marketing Project Management: Targeting and Positioning is a comprehensive course designed to equip professionals with the skills and knowledge necessary to excel in the field of marketing project management.
Key learning outcomes of this course include understanding the importance of targeting and positioning in marketing strategies, developing effective targeting and positioning strategies, and implementing these strategies to achieve business objectives.
This course is highly relevant to professionals working in marketing, advertising, public relations, and related fields. It provides practical insights and tools that can be immediately applied in real-world marketing projects.
One of the unique features of this course is its focus on the intersection of marketing and project management. By combining these two disciplines, participants will gain a holistic understanding of how to effectively plan, execute, and evaluate marketing projects.
Upon completion of the Professional Certificate in Marketing Project Management: Targeting and Positioning, participants will be equipped with the skills and knowledge needed to drive successful marketing campaigns, reach target audiences effectively, and position products or services in a competitive market.
Enroll in this course today to take your marketing project management skills to the next level and advance your career in the dynamic field of marketing.

The Professional Certificate in Marketing Project Management: Targeting and Positioning is essential for individuals looking to excel in the competitive marketing industry. This course provides specialized knowledge and skills in effectively targeting and positioning products or services to reach the right audience and maximize impact. According to the Office for National Statistics, the marketing industry in the UK is expected to grow by 9% over the next decade, creating a high demand for professionals with expertise in project management, targeting, and positioning strategies. By completing this certificate, individuals can enhance their career prospects and stay ahead in this rapidly evolving field. | Industry Growth Projection: | 9% | |-----------------------------|-----|

Career path

Career Roles Key Responsibilities
Marketing Project Manager Developing project plans, managing timelines, and overseeing marketing campaigns
Product Marketing Specialist Creating product positioning strategies and conducting market research
Brand Manager Maintaining brand consistency and developing brand positioning strategies
Digital Marketing Coordinator Implementing digital marketing campaigns and analyzing campaign performance