Assessment mode Assignments or Quiz
Tutor support available
International Students can apply Students from over 90 countries
Flexible study Study anytime, from anywhere

Overview

Enhance your expertise in Ad Viewability in Pay-per-click (PPC) Advertising with our Professional Certificate course. Dive into key topics like ad placement, ad formats, and ad performance metrics to optimize your PPC campaigns. Gain actionable insights to improve ad viewability, increase click-through rates, and maximize ROI in the competitive digital landscape. Equip yourself with the latest strategies and best practices to stay ahead in the ever-evolving world of online advertising. Enroll now to unlock your potential and drive success in PPC advertising!

Unlock the secrets to maximizing ad viewability in Pay-per-click (PPC) advertising with our Professional Certificate program. Dive deep into strategies for optimizing ad placement, increasing click-through rates, and enhancing overall campaign performance. Learn from industry experts and gain hands-on experience with cutting-edge tools and techniques. Whether you're a seasoned marketer looking to stay ahead of the curve or a newcomer eager to break into the world of digital advertising, this program will equip you with the skills and knowledge needed to succeed in today's competitive landscape. Enroll now and take your PPC campaigns to the next level!

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Entry requirements

The program follows an open enrollment policy and does not impose specific entry requirements. All individuals with a genuine interest in the subject matter are encouraged to participate.

Course structure

• Introduction to Ad Viewability
• Importance of Ad Viewability in PPC Advertising
• Factors Affecting Ad Viewability
• Measuring Ad Viewability
• Improving Ad Viewability
• Ad Viewability Best Practices
• Ad Viewability Metrics
• Ad Viewability Tools
• Case Studies on Ad Viewability
• Future Trends in Ad Viewability

Duration

The programme is available in two duration modes:

Fast track - 1 month

Standard mode - 2 months

Course fee

The fee for the programme is as follows:

Fast track - 1 month: £140

Standard mode - 2 months: £90

The Professional Certificate in Ad Viewability in Pay-per-click (PPC) Advertising is a comprehensive course designed to equip individuals with the necessary skills and knowledge to excel in the dynamic world of digital marketing.
Key learning outcomes of this course include understanding the importance of ad viewability in PPC advertising, mastering techniques to optimize ad viewability, and analyzing data to improve ad performance.
This course is highly relevant to professionals working in the digital marketing industry, particularly those involved in PPC advertising. With the increasing emphasis on ad viewability as a key metric for measuring campaign success, individuals who possess expertise in this area are in high demand.
One of the unique features of this course is its practical approach, which allows students to apply their learning in real-world scenarios. Through hands-on exercises and case studies, students will gain valuable experience that can be directly applied to their professional roles.
By completing the Professional Certificate in Ad Viewability in Pay-per-click (PPC) Advertising, individuals will not only enhance their skills and knowledge but also increase their career prospects in the competitive field of digital marketing. This course is a valuable investment for anyone looking to stay ahead of the curve in the ever-evolving world of online advertising.

Professional Certificate in Ad Viewability in Pay-per-click (PPC) Advertising is essential in today's digital marketing landscape to ensure that ads are being seen by the target audience. This certification provides marketers with the knowledge and skills to optimize ad viewability, increase click-through rates, and ultimately drive conversions.

According to a recent study by the Digital Marketing Institute, the demand for professionals with expertise in ad viewability in PPC advertising has increased by 35% in the UK over the past year. Companies are looking for individuals who can effectively measure and improve ad viewability to maximize their advertising ROI.

Industry Demand Growth 35%

Career path

Career Roles Key Responsibilities
PPC Specialist Manage PPC campaigns, optimize ad performance, analyze data
Digital Marketing Manager Oversee PPC strategy, budget allocation, team management
Ad Operations Coordinator Monitor ad viewability, troubleshoot technical issues, ensure compliance
Media Buyer Negotiate ad placements, analyze market trends, optimize media spend
Digital Advertising Analyst Track ad performance metrics, provide insights for campaign improvement