Assessment mode Assignments or Quiz
Tutor support available
International Students can apply Students from over 90 countries
Flexible study Study anytime, from anywhere

Overview

Unlock the power of data-driven advertising with our Professional Certificate in Programmatic Advertising in Pay-per-click (PPC) Advertising. Dive into key topics such as ad targeting, bidding strategies, and campaign optimization in this hands-on course. Learn from real-world case studies and gain actionable insights to navigate the dynamic digital landscape. Whether you're a marketer looking to enhance your skills or a business owner aiming to drive results, this program equips you with the tools to succeed in the ever-evolving world of online advertising. Join us and take your PPC campaigns to the next level!

Unlock the power of data-driven advertising with our Professional Certificate in Programmatic Advertising in Pay-per-click (PPC) Advertising program. Dive deep into the world of digital marketing and learn how to optimize campaigns, target audiences effectively, and maximize ROI through hands-on training and real-world case studies. Our expert instructors will guide you through the latest trends and best practices in programmatic advertising, equipping you with the skills needed to excel in this fast-paced industry. Whether you're a marketing professional looking to upskill or a beginner eager to break into the field, this program will set you on the path to success.

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Entry requirements

The program follows an open enrollment policy and does not impose specific entry requirements. All individuals with a genuine interest in the subject matter are encouraged to participate.

Course structure

• Introduction to Programmatic Advertising • PPC Campaign Setup • Keyword Research and Selection • Ad Copywriting • Bid Management • Conversion Tracking • Remarketing Strategies • A/B Testing • Reporting and Analytics • Advanced PPC Strategies

Duration

The programme is available in two duration modes:

Fast track - 1 month

Standard mode - 2 months

Course fee

The fee for the programme is as follows:

Fast track - 1 month: £140

Standard mode - 2 months: £90

The Professional Certificate in Programmatic Advertising in Pay-per-click (PPC) Advertising is a comprehensive course designed to equip individuals with the necessary skills and knowledge to excel in the dynamic field of digital marketing.
Key learning outcomes of this course include mastering the fundamentals of programmatic advertising, understanding the intricacies of PPC campaigns, and developing strategies to optimize ad performance and drive conversions. Participants will also learn how to effectively use data and analytics to measure the success of their campaigns and make data-driven decisions.
This course is highly relevant to professionals working in the digital marketing industry, as programmatic advertising and PPC campaigns are essential components of any successful marketing strategy. By completing this certificate program, individuals will be able to enhance their career prospects and stay ahead of the competition in this rapidly evolving field.
One of the unique features of this course is its hands-on approach, which allows participants to apply their learning in real-world scenarios. Through practical exercises and case studies, students will gain valuable experience in creating and managing PPC campaigns, as well as optimizing them for maximum results.
Overall, the Professional Certificate in Programmatic Advertising in Pay-per-click (PPC) Advertising is a valuable investment for anyone looking to advance their career in digital marketing and stay current with the latest trends and technologies in the industry.

The Professional Certificate in Programmatic Advertising in Pay-per-click (PPC) Advertising is essential for individuals looking to excel in the digital marketing industry. This course provides in-depth knowledge and practical skills required to create, manage, and optimize PPC campaigns effectively. With the increasing demand for digital marketing professionals, having expertise in programmatic advertising and PPC is crucial for career advancement. According to a recent study by the Digital Marketing Institute, the demand for professionals with PPC skills has increased by 25% in the past year. Employers are actively seeking candidates with specialized knowledge in programmatic advertising to drive successful online advertising campaigns. By obtaining a Professional Certificate in Programmatic Advertising in PPC Advertising, individuals can position themselves as valuable assets in the competitive job market. | Industry Demand for PPC Advertising Professionals | |----------------------------------------------------| | Jobs in digital marketing projected to grow by 10% over the next decade | | Demand for PPC skills increased by 25% in the past year | | Employers actively seeking candidates with programmatic advertising expertise |

Career path

Career Roles Key Responsibilities
PPC Specialist Manage PPC campaigns, optimize ad performance, and analyze data
Digital Marketing Manager Develop digital marketing strategies, oversee PPC campaigns, and track ROI
Media Buyer Negotiate media placements, purchase ad space, and analyze campaign performance
PPC Analyst Conduct keyword research, monitor ad spend, and provide insights for optimization