In the UK, the travel and tourism industry is a significant contributor to the economy, generating £66.3 billion in 2019 alone. With the rise of online booking platforms and social media influencing travel decisions, entrepreneurs in this sector need to stay ahead of the competition by implementing strategic marketing techniques.
A Professional Certificate in Strategic Marketing for Travel and Tourism Entrepreneurs is essential to equip individuals with the necessary skills and knowledge to effectively promote their businesses in this competitive market. According to a survey conducted by the UK Tourism Industry Association, 75% of travel and tourism businesses believe that strategic marketing is crucial for their success.
To highlight the industry demand for this certification, the following statistics showcase the importance of strategic marketing in the travel and tourism sector:
Statistic |
Percentage |
Businesses prioritizing strategic marketing |
75% |
Expected growth in digital marketing spend |
10% |
Increased revenue from targeted marketing campaigns |
20% |
By obtaining a Professional Certificate in Strategic Marketing for Travel and Tourism Entrepreneurs, individuals can enhance their marketing skills, attract more customers, and ultimately drive business growth in this dynamic industry.