The Professional Certificate in Sales and Marketing in Hospitality is essential in the UK hospitality industry due to the increasing demand for skilled professionals in this field. According to the British Hospitality Association, the industry contributes over £130 billion to the UK economy annually and employs over 3.2 million people. With the rise of online booking platforms and social media marketing, there is a growing need for professionals who can effectively promote and sell hospitality services.
The following statistics highlight the demand for professionals with expertise in sales and marketing within the hospitality industry:
Statistic |
Value |
Number of hospitality businesses in the UK |
over 180,000 |
Projected growth in hospitality jobs by 2025 |
10% |
Percentage of hotel bookings made online |
over 60% |
Annual revenue from hotel room sales in the UK |
£17 billion |
With such a significant contribution to the economy and the increasing reliance on digital marketing strategies, professionals with a Professional Certificate in Sales and Marketing in Hospitality are well-equipped to meet the industry's demands and drive business growth.