The Professional Certificate in Trends in Tourism Marketing is essential in the UK tourism industry due to the increasing demand for skilled professionals who can effectively market destinations and attract tourists. According to the Office for National Statistics, the tourism industry in the UK contributed £146.9 billion to the economy in 2019, supporting over 3.1 million jobs. With the rise of digital marketing and social media, there is a growing need for professionals who can stay updated on the latest trends and strategies in tourism marketing.
The following statistics highlight the demand for professionals with expertise in tourism marketing:
Statistic |
Value |
Number of international tourist arrivals in the UK in 2019 |
40.9 million |
Percentage of UK tourism businesses investing in digital marketing |
67% |
Projected growth in UK tourism marketing jobs by 2025 |
12% |
By completing the Professional Certificate in Trends in Tourism Marketing, individuals can gain the knowledge and skills needed to succeed in this dynamic and competitive industry, ultimately contributing to the continued growth and success of the UK tourism sector.