Duration
The programme is available in two duration modes:
Fast track - 1 month
Standard mode - 2 months
Course fee
The fee for the programme is as follows:
Fast track - 1 month: £140
Standard mode - 2 months: £90
Assessment mode
Assignments or Quiz
Tutor support available
International Students can apply
Students from over 90 countries
Flexible study
Study anytime, from anywhere
Overview
Master the art of Pay-per-click (PPC) Advertising with our Certified Professional in Principles of PPC Advertising course. Dive into key topics such as keyword research, ad copywriting, campaign optimization, and budget management. Gain actionable insights to create effective PPC strategies and drive conversions in the competitive digital landscape. Learn from industry experts and stay ahead of the curve with the latest trends and best practices. Empower yourself with the knowledge and skills needed to excel in PPC advertising and propel your career to new heights. Enroll now and become a certified PPC expert!
Unlock the power of pay-per-click advertising with our Certified Professional in Principles of Pay-per-click (PPC) Advertising program. Dive deep into the world of digital marketing and learn how to create effective PPC campaigns that drive traffic, leads, and sales. Our comprehensive curriculum covers keyword research, ad copywriting, bid management, and analytics. Gain hands-on experience with industry tools and platforms to optimize your campaigns for maximum ROI. Whether you're a marketing professional looking to upskill or a business owner wanting to boost online visibility, this certification will set you apart in the competitive digital landscape. Enroll now and take your PPC skills to the next level!
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Entry requirements
The program follows an open enrollment policy and does not impose specific entry requirements. All individuals with a genuine interest in the subject matter are encouraged to participate.Course structure
• Introduction to Pay-per-click Advertising • Understanding Keywords and Match Types • Creating Compelling Ad Copy • Bidding Strategies and Budgeting • Ad Extensions and Ad Formats • Quality Score and Ad Rank • Tracking and Measuring Performance • Remarketing and Display Advertising • Mobile Advertising • Campaign Optimization and Testing
The Certified Professional in Principles of Pay-per-click (PPC) Advertising course is designed to equip individuals with the essential knowledge and skills needed to excel in the dynamic field of digital marketing.
Upon completion of this course, participants will gain a deep understanding of PPC advertising principles, strategies, and best practices. They will learn how to create effective PPC campaigns, optimize ad performance, and analyze campaign data to drive results.
This course is highly relevant to professionals working in digital marketing, advertising, and e-commerce industries. With the increasing demand for PPC specialists in the job market, obtaining a certification in PPC advertising can significantly enhance one's career prospects and earning potential.
One of the unique features of this course is its focus on hands-on learning. Participants will have the opportunity to work on real-world PPC projects, allowing them to apply their knowledge in a practical setting and build a strong portfolio of work. Additionally, the course is taught by industry experts who bring their real-world experience and insights into the classroom.
Overall, the Certified Professional in Principles of Pay-per-click (PPC) Advertising course is a valuable investment for individuals looking to advance their careers in digital marketing and become proficient in PPC advertising techniques.
Upon completion of this course, participants will gain a deep understanding of PPC advertising principles, strategies, and best practices. They will learn how to create effective PPC campaigns, optimize ad performance, and analyze campaign data to drive results.
This course is highly relevant to professionals working in digital marketing, advertising, and e-commerce industries. With the increasing demand for PPC specialists in the job market, obtaining a certification in PPC advertising can significantly enhance one's career prospects and earning potential.
One of the unique features of this course is its focus on hands-on learning. Participants will have the opportunity to work on real-world PPC projects, allowing them to apply their knowledge in a practical setting and build a strong portfolio of work. Additionally, the course is taught by industry experts who bring their real-world experience and insights into the classroom.
Overall, the Certified Professional in Principles of Pay-per-click (PPC) Advertising course is a valuable investment for individuals looking to advance their careers in digital marketing and become proficient in PPC advertising techniques.
Certified Professional in Principles of Pay-per-click (PPC) Advertising is essential in today's digital marketing landscape to demonstrate expertise in managing PPC campaigns effectively. This certification validates one's skills in optimizing ad campaigns, improving ROI, and driving targeted traffic to websites.
According to a recent study by the Digital Marketing Institute, the demand for PPC professionals in the UK has been steadily increasing, with a projected growth of 12% over the next five years. Employers are actively seeking individuals with PPC certification to lead their online advertising efforts and stay ahead of the competition.
CSS Table:
| Industry Demand | Projected Growth |
|---|---|
| Digital Marketing | 12% |
Career path
| Career Roles | Key Responsibilities |
|---|---|
| PPC Specialist | Manage PPC campaigns, optimize ad performance, and analyze data |
| Digital Marketing Manager | Oversee PPC strategy, budget allocation, and team coordination |
| SEM Analyst | Conduct keyword research, monitor trends, and report on campaign performance |
| E-commerce Specialist | Implement PPC strategies to drive online sales and increase ROI |