In today's digital age, influencer marketing has become a crucial component of public relations strategies for businesses looking to reach a wider audience and increase brand awareness. The Professional Certificate in Influencer Marketing in Public Relations is essential for professionals in the PR industry to stay competitive and relevant in the rapidly evolving landscape of digital marketing.
Industry demand statistics highlight the growing importance of influencer marketing in the UK:
Statistic |
Value |
Percentage of UK marketers using influencer marketing |
86% |
Expected market size of influencer marketing in the UK by 2022 |
£1.3 billion |
Percentage of consumers who trust influencer recommendations |
63% |
With the majority of UK marketers already utilizing influencer marketing and the market size expected to grow significantly in the coming years, professionals in public relations need to possess the skills and knowledge provided by the Professional Certificate in Influencer Marketing in Public Relations to effectively leverage this powerful marketing tool.