In today's digital age, influencer marketing has become a powerful tool for businesses, especially in the tourism industry. With the rise of social media platforms, influencers have the ability to reach a large audience and influence their purchasing decisions. According to a study by Statista, the influencer marketing industry is projected to be worth £9.7 billion globally by 2020, with the UK being one of the leading markets.
The tourism industry, in particular, has seen a significant increase in the use of influencer marketing. A report by VisitBritain found that 63% of UK destination marketing organizations are using influencers as part of their marketing strategy. Additionally, a survey by Travel Weekly found that 86% of UK travel brands plan to increase their influencer marketing budget in the next year.
With such high demand for influencer marketing in the tourism industry, professionals need to have the necessary skills and knowledge to effectively leverage this marketing strategy. A Professional Certificate in Influencer Marketing in the Tourism Industry can provide individuals with the expertise needed to create successful influencer campaigns and drive business growth in this competitive market.
Statistic |
Value |
Global influencer marketing industry worth by 2020 |
£9.7 billion |
Percentage of UK destination marketing organizations using influencers |
63% |
Percentage of UK travel brands planning to increase influencer marketing budget |
86% |