In today's digital age, influencer marketing has become a powerful tool for brands to reach their target audience. As a result, there is a growing demand for professionals who specialize in influencer public relations to effectively manage relationships between brands and influencers.
According to a recent study by Influencer Marketing Hub, the influencer marketing industry is set to reach a value of £9.7 billion by 2020, with 63% of marketers planning to increase their influencer marketing budget in the next year. Additionally, a survey by Econsultancy found that 73% of marketers believe that influencer marketing is an effective strategy for raising brand awareness.
A Professional Certificate in Influencer Public Relations is essential for individuals looking to excel in this competitive industry. This certification provides the necessary skills and knowledge to effectively manage influencer campaigns, negotiate contracts, and measure campaign success. By obtaining this certification, professionals can position themselves as experts in influencer public relations and meet the growing demand for skilled professionals in this field.
Industry Demand Statistics |
GBP |
Projected value of influencer marketing industry by 2020 |
£9.7 billion |
Percentage of marketers planning to increase influencer marketing budget |
63% |
Percentage of marketers who believe influencer marketing is effective for brand awareness |
73% |