The Professional Certificate in Survey Design for Tourism Research is essential in the UK tourism industry due to the increasing demand for data-driven decision-making and customer insights. According to the Office for National Statistics, the tourism sector contributed £146.9 billion to the UK economy in 2019, supporting over 3.1 million jobs. In order to stay competitive and meet the evolving needs of tourists, businesses in the industry require skilled professionals who can design and conduct effective surveys to gather valuable information.
The following statistics highlight the importance of survey design skills in the UK tourism sector:
Statistic |
Value |
Total number of tourists in the UK in 2019 |
39.7 million |
Percentage of tourists who rely on online reviews for travel decisions |
85% |
Annual growth rate of online travel bookings in the UK |
7.3% |
By obtaining a Professional Certificate in Survey Design for Tourism Research, individuals can enhance their skills and knowledge to meet the growing demand for data-driven insights in the UK tourism industry, ultimately contributing to the success and competitiveness of businesses in this sector.