In the UK travel and tourism industry, market research plays a crucial role in understanding consumer preferences, trends, and demands. The Professional Certificate in Travel and Tourism Market Research is essential for professionals in this field to gather valuable insights and make informed business decisions.
According to the Office for National Statistics, the travel and tourism industry contributed £213 billion to the UK economy in 2019, accounting for 9% of the total GDP. With over 2.7 million jobs supported by this sector, there is a growing demand for skilled professionals who can conduct thorough market research to drive business growth and competitiveness.
The following statistics highlight the importance of market research in the travel and tourism industry:
Statistic |
Value |
Total UK tourism expenditure in 2019 |
£91.6 billion |
Number of international tourist arrivals in the UK in 2019 |
39.9 million |
Percentage of UK households taking domestic holidays in 2019 |
71% |
By obtaining a Professional Certificate in Travel and Tourism Market Research, professionals can enhance their skills and knowledge to meet the industry's growing demand for data-driven decision-making and strategic planning.