The Professional Certificate in Secondary Data Analysis in Tourism Research is essential in the UK tourism industry due to the increasing demand for skilled professionals who can effectively analyze and interpret data to make informed decisions. According to the Office for National Statistics, the tourism industry in the UK contributed £146.9 billion to the economy in 2019, supporting over 3.1 million jobs. With such a significant impact, there is a growing need for experts who can extract valuable insights from secondary data sources to drive strategic planning and marketing efforts.
The following statistics highlight the industry demand for professionals with expertise in secondary data analysis in tourism research:
Statistic |
Value |
Percentage of tourism businesses using data analysis |
68% |
Projected growth in demand for data analysts in tourism |
25% by 2025 |
Median salary for data analysts in the tourism industry |
£40,000 per year |
By completing the Professional Certificate in Secondary Data Analysis in Tourism Research, individuals can enhance their skills and knowledge to meet the industry demand for data-driven decision-making, ultimately advancing their careers in the dynamic and competitive field of tourism research.