In the UK tourism industry, there is a growing demand for cultural competence among tourism consultants. As the industry becomes more diverse and globalized, consultants need to be equipped with the knowledge and skills to effectively engage with tourists from different cultural backgrounds.
According to a recent survey by the UK Tourism Association, 85% of tourism businesses believe that cultural competence is essential for providing high-quality services to international visitors. Additionally, 70% of tourists have stated that they are more likely to choose a destination where they feel their cultural needs will be understood and respected.
To meet this demand, the 'Professional Certificate in Cultural Competence for Tourism Consultants' has been developed to provide consultants with the necessary training and expertise to navigate cultural differences and enhance the overall tourist experience.
The following statistics highlight the importance of cultural competence in the UK tourism industry:
Statistic |
Percentage |
Businesses emphasizing cultural competence |
85% |
Tourists preferring culturally competent destinations |
70% |
By obtaining this certificate, tourism consultants can differentiate themselves in the industry, attract more international clients, and contribute to the overall growth and success of the UK tourism sector.