In the UK tourism industry, there is a growing demand for professionals who possess cultural competence skills to cater to the diverse needs of tourists from around the world. The 'Professional Certificate in Cultural Competence for Tourism Professionals' is essential to meet this demand and ensure that tourism professionals can effectively engage with visitors from different cultural backgrounds.
According to a recent survey conducted by the UK Tourism Board, 85% of tourists believe that cultural competence is important when choosing a travel destination. Additionally, 70% of tourists stated that they are more likely to return to a destination where they felt understood and respected by the local tourism professionals.
The following statistics highlight the industry demand for professionals with cultural competence skills:
Statistic |
Percentage |
Tourists who value cultural competence |
85% |
Likelihood of return based on cultural competence |
70% |
By obtaining the 'Professional Certificate in Cultural Competence for Tourism Professionals', individuals can enhance their skills and knowledge to meet the needs of the ever-evolving tourism industry and provide exceptional experiences for tourists from diverse cultural backgrounds.