The Professional Certificate in Tourism Market Research for Cruise Lines is essential in the UK tourism industry due to the increasing demand for cruise vacations. According to the Cruise Lines International Association (CLIA), the UK cruise industry has experienced significant growth in recent years, with a record 2 million British passengers taking a cruise in 2019. This trend is expected to continue, with a projected 2.4 million UK passengers by 2027.
To cater to this growing market, cruise lines need to conduct thorough market research to understand consumer preferences, trends, and behaviors. This is where professionals with specialized knowledge in tourism market research for cruise lines come in. By obtaining this certificate, individuals can gain the skills and expertise needed to help cruise lines make informed decisions, develop targeted marketing strategies, and enhance the overall customer experience.
The following statistics highlight the demand for professionals with expertise in tourism market research for cruise lines:
Year |
Number of UK Cruise Passengers |
2019 |
2 million |
2027 (Projected) |
2.4 million |