The Professional Certificate in Tourism Marketing Analytics is essential in the UK tourism industry due to the increasing demand for data-driven marketing strategies. According to the Office for National Statistics, the tourism industry contributed £146.9 billion to the UK economy in 2019, supporting over 3.1 million jobs.
Statistic |
Value |
Total tourism revenue in 2019 |
£146.9 billion |
Number of jobs supported by tourism |
3.1 million |
With such a significant contribution to the economy, tourism businesses are increasingly looking to leverage data analytics to understand consumer behavior, optimize marketing campaigns, and drive revenue growth. The Professional Certificate in Tourism Marketing Analytics equips professionals with the skills and knowledge needed to analyze data, identify trends, and make informed marketing decisions in the competitive tourism industry.