In the UK, the tourism industry is a significant contributor to the economy, generating billions of pounds in revenue each year. With the increasing competition in the market, businesses are constantly looking for ways to attract more tourists and increase their market share. This has created a high demand for professionals with expertise in tourism marketing planning.
According to the Office for National Statistics, the tourism industry in the UK contributed £146.9 billion to the economy in 2019, supporting over 3.1 million jobs. With such a large industry, there is a need for skilled professionals who can develop effective marketing strategies to promote tourist destinations, attractions, and services.
A Professional Certificate in Tourism Marketing Planning equips individuals with the knowledge and skills needed to create successful marketing campaigns, target the right audience, and maximize the impact of marketing efforts. By understanding consumer behavior, market trends, and digital marketing techniques, professionals can help businesses in the tourism industry stand out and attract more visitors.
The following statistics highlight the demand for professionals with expertise in tourism marketing planning:
Statistic |
Value |
Number of tourism businesses in the UK |
~200,000 |
Projected growth in tourism jobs by 2025 |
10% |
Average salary for a tourism marketing manager |
£35,000 |