In the UK, the tourism industry is a significant contributor to the economy, generating £146.9 billion in 2019. With the industry constantly evolving, there is a growing demand for professionals with expertise in tourism marketing strategies and forecasting.
According to the Office for National Statistics, the number of international visits to the UK reached 40.9 million in 2019, highlighting the importance of effective marketing strategies to attract tourists. Additionally, domestic tourism trips in the UK totaled 99.9 million in the same year, indicating a need for forecasting skills to anticipate and meet the demands of both international and domestic travelers.
A Professional Certificate in Tourism Marketing Strategies and Forecasting is essential for individuals looking to excel in this competitive industry. This certification equips professionals with the knowledge and skills needed to develop targeted marketing campaigns, analyze market trends, and forecast future demand. By staying ahead of industry trends and understanding consumer behavior, professionals with this certification can help businesses attract more tourists and drive revenue growth.
Industry Statistics |
Amount |
Total Tourism Industry Revenue |
£146.9 billion |
International Visits to the UK |
40.9 million |
Domestic Tourism Trips in the UK |
99.9 million |