The Professional Certificate in Tourism Performance Measurement is essential in the tourism industry as it provides professionals with the necessary skills and knowledge to effectively measure and analyze the performance of tourism businesses and destinations. This certification is in high demand due to the increasing competition in the tourism sector and the need for businesses to stay ahead by making data-driven decisions.
According to the Office for National Statistics, the tourism industry in the UK contributes significantly to the economy, with a total direct GVA of £66.3 billion in 2019. Additionally, the number of international visits to the UK reached 40.9 million in 2019, generating £28.4 billion in spending.
Having a Professional Certificate in Tourism Performance Measurement can help professionals in the industry better understand visitor behavior, identify trends, and optimize marketing strategies to attract more tourists and increase revenue. The following statistics highlight the demand for professionals with this certification:
Statistic |
Value |
Number of tourism businesses in the UK |
~200,000 |
Projected growth rate of the UK tourism industry |
4% annually |
Average salary of a tourism performance analyst |
£35,000 per year |
In conclusion, the Professional Certificate in Tourism Performance Measurement is a valuable qualification for professionals in the tourism industry, providing them with the skills needed to succeed in a competitive market and contribute to the growth of the sector.