The Professional Certificate in Tourism Technology and Competitive Analysis is essential in the current industry landscape due to the increasing demand for professionals with specialized skills in technology and market analysis. According to the Office for National Statistics, the tourism industry in the UK contributes over £145 billion to the economy annually and supports over 3.1 million jobs. With the rise of online booking platforms and digital marketing strategies, there is a growing need for professionals who can leverage technology to enhance the competitiveness of tourism businesses.
The following statistics highlight the demand for professionals with expertise in tourism technology and competitive analysis:
Statistic |
Value |
Total annual revenue of UK tourism industry |
£145 billion |
Number of jobs supported by the UK tourism industry |
3.1 million |
Percentage of UK tourists who book travel online |
67% |
By completing the Professional Certificate in Tourism Technology and Competitive Analysis, individuals can acquire the necessary skills to meet the demands of the industry and contribute to the growth and competitiveness of tourism businesses in the UK.