With the rise of social media platforms and the increasing importance of digital marketing in the tourism industry, the demand for professionals with expertise in both tourism and social media marketing is on the rise. According to the Office for National Statistics, the UK tourism industry contributed £146 billion to the economy in 2018, with a 3.1% increase in international visits compared to the previous year.
Year |
Industry Growth |
International Visits |
2017 |
2.9% |
39.2 million |
2018 |
3.1% |
40.4 million |
As more tourists turn to social media for travel inspiration and recommendations, businesses in the tourism industry need professionals who can effectively market their services on these platforms. A Professional Certificate in Tourism and Social Media Marketing equips individuals with the skills and knowledge needed to create engaging content, reach target audiences, and drive bookings through social media channels. By obtaining this certification, professionals can stay ahead of the competition and meet the growing demands of the industry.