With the tourism industry growing rapidly in the UK, there is a high demand for professionals who can effectively engage with tourism brands to attract visitors and boost revenue. According to the Office for National Statistics, the tourism industry contributed £146.9 billion to the UK economy in 2019, supporting over 3.1 million jobs.
Year |
Contribution to GDP (in billion GBP) |
Number of Jobs Supported |
2017 |
127.4 |
2.9 million |
2018 |
137.6 |
3.0 million |
2019 |
146.9 |
3.1 million |
With such significant contributions to the economy and job market, it is essential for professionals in the tourism industry to have the skills and knowledge to effectively engage with tourism brands. The Professional Certificate in Tourism Brand Engagement provides individuals with the expertise needed to create compelling brand experiences, drive visitor engagement, and ultimately contribute to the success of the tourism industry in the UK.