The Professional Certificate in Tourism Business Analytics is essential in the UK tourism industry due to the increasing demand for data-driven decision-making and strategic planning. According to the Office for National Statistics, the tourism industry in the UK contributes £146 billion to the economy annually, supporting over 3.1 million jobs.
Statistic |
Value |
Total Tourist Visits in 2019 |
40.9 million |
Tourism Revenue in 2019 |
£28.4 billion |
Employment in Tourism Sector |
1.6 million |
With such significant contributions to the economy, tourism businesses need professionals who can analyze data to identify trends, customer preferences, and market opportunities. The Professional Certificate in Tourism Business Analytics equips individuals with the skills to collect, analyze, and interpret data effectively, enabling businesses to make informed decisions and stay competitive in the dynamic tourism industry.