With the tourism industry becoming increasingly competitive, it is essential for professionals to have a deep understanding of market trends and competitor analysis. The 'Professional Certificate in Tourism Competition Analysis' equips individuals with the necessary skills to stay ahead in this dynamic sector.
According to the Office for National Statistics, the tourism industry in the UK contributes significantly to the economy, with a total gross value added of £213.3 billion in 2019. With such a large economic impact, it is crucial for businesses to have a thorough understanding of their competitors to attract and retain customers.
Statistic |
Value |
Total number of tourism businesses in the UK |
Over 200,000 |
Annual revenue generated by the tourism industry |
£145 billion |
Percentage of international tourists visiting the UK |
38% |
By completing this certificate program, professionals will be able to conduct comprehensive competitor analysis, identify market opportunities, and develop effective strategies to drive business growth. This certification is essential for individuals looking to excel in the competitive tourism industry and make a significant impact on their organizations.