With the tourism industry growing rapidly in the UK, there is a high demand for professionals who can effectively brand and market tourism destinations. The Professional Certificate in Tourism Destination Branding is essential for individuals looking to excel in this competitive field.
According to the Office for National Statistics, the tourism industry in the UK contributed £146.9 billion to the economy in 2019, with a total of 1.7 million jobs supported by the sector. With such significant economic impact, it is crucial for destinations to differentiate themselves and attract visitors.
Statistic |
Value |
Total international visits to the UK in 2019 |
39.9 million |
Total domestic overnight trips in the UK in 2019 |
100.6 million |
Total tourism expenditure in the UK in 2019 |
£91.6 billion |
By completing the Professional Certificate in Tourism Destination Branding, individuals will gain the knowledge and skills needed to create compelling destination brands that attract tourists and drive economic growth. This qualification is a valuable asset for anyone looking to advance their career in the dynamic and exciting field of tourism branding.