In the UK tourism industry, the demand for skilled professionals in destination image building is on the rise. According to the Office for National Statistics, the tourism sector contributed £146.9 billion to the UK economy in 2019, with a total of 1.7 million jobs supported by the industry. With the increasing competition among destinations to attract tourists, it has become crucial for destinations to effectively manage their image and reputation.
A Professional Certificate in Tourism Destination Image Building is essential for individuals looking to excel in this field. This certification equips professionals with the knowledge and skills needed to create and maintain a positive image for a destination, ultimately attracting more visitors and boosting tourism revenue.
The following statistics highlight the importance of this certification in the UK tourism industry:
Statistic |
Value |
Total tourism revenue in the UK |
£146.9 billion |
Total jobs supported by the tourism industry |
1.7 million |
By obtaining a Professional Certificate in Tourism Destination Image Building, individuals can enhance their career prospects and contribute to the growth of the UK tourism sector.