The Professional Certificate in Tourism Destination Marketing Innovation is essential in the UK tourism industry due to the increasing demand for innovative marketing strategies to attract visitors and boost revenue. According to the Office for National Statistics, the tourism industry in the UK contributed £146.9 billion to the economy in 2019, with a total of 1.7 million jobs supported by the sector.
Statistic |
Value |
Total Visitor Spend in the UK |
£91.6 billion |
Total International Visitor Arrivals |
39.7 million |
Total Domestic Overnight Trips |
100.6 million |
With such significant figures, it is crucial for professionals in the tourism industry to stay ahead of the competition by implementing innovative marketing techniques. The Professional Certificate in Tourism Destination Marketing Innovation provides the necessary skills and knowledge to create successful marketing campaigns, attract more visitors, and ultimately drive growth in the industry.