With the tourism industry contributing significantly to the UK economy, there is a growing demand for professionals with expertise in destination marketing. According to the Office for National Statistics, the tourism sector generated £146.9 billion in gross value added to the UK economy in 2019, accounting for 7.2% of total GDP.
Year |
Number of international visitors |
Total tourism expenditure |
2019 |
39.9 million |
£28.4 billion |
2020 |
11.1 million |
£6.2 billion |
The COVID-19 pandemic has significantly impacted the tourism industry, making it crucial for destinations to effectively market themselves to attract visitors. Professionals with a Professional Certificate in Tourism Destination Marketing Opportunities will have the skills and knowledge to create successful marketing strategies, target key markets, and drive tourism growth in a competitive landscape.