With the tourism industry growing rapidly in the UK, there is a high demand for professionals with expertise in destination marketing strategies. According to the Office for National Statistics, the tourism industry contributed £146.9 billion to the UK economy in 2019, supporting over 3.1 million jobs.
Year |
Contribution to GDP (in billion GBP) |
Number of Jobs Supported |
2017 |
127.4 |
2.9 million |
2018 |
137.6 |
3.0 million |
2019 |
146.9 |
3.1 million |
As tourists become more discerning and technology-savvy, it is essential for destinations to have a strong marketing strategy to attract visitors. The Professional Certificate in Tourism Destination Marketing Strategy equips professionals with the knowledge and skills needed to develop effective marketing campaigns, target specific demographics, and maximize the impact of their marketing efforts. By completing this certificate, individuals can enhance their career prospects and contribute to the continued growth of the UK tourism industry.