In the UK, the tourism industry plays a significant role in the economy, contributing £146 billion in gross value added in 2019. With the increasing competition in the global tourism market, it is essential for destinations to differentiate themselves and attract visitors effectively. This is where the Professional Certificate in Tourism Destination Positioning comes into play.
The certificate equips professionals with the knowledge and skills to strategically position tourism destinations to stand out in the market. By understanding market trends, consumer behavior, and destination branding, professionals can create compelling marketing strategies that drive visitor numbers and boost revenue.
Here are some industry demand statistics that highlight the need for professionals with expertise in tourism destination positioning:
Statistic |
Value |
Number of tourists visiting the UK in 2019 |
39.9 million |
Percentage of tourists influenced by destination branding |
67% |
Projected growth in tourism revenue by 2025 |
£257 billion |
By obtaining a Professional Certificate in Tourism Destination Positioning, professionals can stay ahead of the competition and contribute to the growth of the UK tourism industry.