In the UK, the tourism industry plays a significant role in the economy, contributing £146 billion in gross value added in 2019. With the increasing competition in the global tourism market, it is essential for destinations to effectively promote themselves to attract visitors and generate revenue.
According to a survey conducted by the World Tourism Organization, 87% of tourists consider destination promotion materials as influential in their decision-making process. This highlights the importance of having skilled professionals who can effectively market and promote tourism destinations.
A Professional Certificate in Tourism Destination Promotion equips individuals with the necessary knowledge and skills to create compelling marketing campaigns, develop strategic partnerships, and utilize digital marketing tools to attract tourists.
The following statistics further emphasize the demand for professionals with expertise in tourism destination promotion:
Statistic |
Percentage |
Employment growth in tourism industry |
3.6% |
Projected increase in tourism jobs by 2025 |
11% |
Annual revenue generated by tourism industry |
£200 billion |
By obtaining a Professional Certificate in Tourism Destination Promotion, individuals can enhance their career prospects and contribute to the growth of the tourism industry in the UK.