In the UK tourism industry, effective communication and crisis management are crucial for maintaining a positive reputation and ensuring the safety and satisfaction of tourists. According to the Office for National Statistics, the tourism industry contributed £146.9 billion to the UK economy in 2019, supporting over 3.1 million jobs. However, the industry is also vulnerable to various crises such as natural disasters, terrorist attacks, and pandemics, which can have a significant impact on businesses and destinations.
A Professional Certificate in Tourism Industry Communication and Crisis Management is essential for professionals working in the tourism sector to effectively handle communication strategies during both normal operations and crisis situations. This certificate equips individuals with the necessary skills to develop crisis communication plans, manage media relations, and effectively communicate with stakeholders to mitigate the impact of crises on the industry.
The following statistics highlight the demand for professionals with expertise in tourism industry communication and crisis management:
Statistic |
Value |
Percentage of tourism businesses affected by crises |
67% |
Annual revenue loss due to poor crisis communication |
£2.3 billion |
Employment growth rate for crisis management professionals in tourism |
12% |
By obtaining a Professional Certificate in Tourism Industry Communication and Crisis Management, individuals can enhance their career prospects and contribute to the resilience and success of the UK tourism industry.