The Professional Certificate in Tourism Industry Customer Relationship Management is essential in the UK tourism sector due to the increasing demand for personalized and exceptional customer service. According to the Office for National Statistics, the tourism industry in the UK contributed £146 billion to the economy in 2019, with a total of 1.7 million jobs supported by the sector.
To meet the growing expectations of tourists and travelers, businesses in the tourism industry need to prioritize customer relationship management to ensure customer satisfaction and loyalty. A study by VisitBritain found that 76% of tourists value good customer service when choosing a travel destination, highlighting the importance of effective CRM strategies in the industry.
The following statistics further emphasize the need for professionals with expertise in customer relationship management within the tourism industry:
Statistic |
Value |
Total international tourist arrivals in the UK (2019) |
39.9 million |
Total domestic overnight trips in the UK (2019) |
100.6 million |
Total tourism expenditure in the UK (2019) |
£91.6 billion |
By obtaining a Professional Certificate in Tourism Industry Customer Relationship Management, individuals can enhance their skills and knowledge to meet the demands of the thriving tourism industry in the UK and contribute to the overall success of businesses in the sector.