In the UK, the tourism industry is a significant contributor to the economy, generating billions of pounds in revenue each year. With the increasing competition in the market, businesses in the tourism industry are constantly seeking ways to stay ahead of the competition and attract more customers. Market research plays a crucial role in helping businesses understand consumer preferences, trends, and demands, allowing them to tailor their products and services to meet the needs of their target audience.
According to the Office for National Statistics, the tourism industry in the UK was worth £146.9 billion in 2019, with over 40 million inbound visits recorded. With such a large market size and high demand for tourism services, businesses need professionals who are skilled in conducting market research to help them make informed decisions and develop effective marketing strategies.
A Professional Certificate in Tourism Industry Market Research equips individuals with the knowledge and skills needed to gather and analyze data, identify market trends, and make recommendations based on consumer insights. By obtaining this certification, professionals can enhance their career prospects and contribute to the growth and success of businesses in the tourism industry.
Year |
Revenue (GBP) |
Inbound Visits |
2019 |
146.9 billion |
40 million |