Language planning is essential for tourism businesses to effectively communicate with international visitors and provide a seamless experience. The 'Professional Certificate in Language Planning for Tourism Businesses' is required to equip professionals with the necessary skills and knowledge to cater to the diverse linguistic needs of tourists.
According to industry demand statistics, there is a growing need for language planning in the UK tourism sector. The following table highlights the importance of language planning for tourism businesses:
Statistic |
Value |
Percentage of international tourists in the UK |
37% |
Number of languages spoken by tourists in the UK |
over 100 |
Percentage of tourists who prefer information in their native language |
75% |
With a significant percentage of international tourists visiting the UK and a diverse range of languages spoken, language planning is crucial for tourism businesses to enhance customer satisfaction and drive revenue. The 'Professional Certificate in Language Planning for Tourism Businesses' addresses this demand by providing professionals with the expertise to effectively communicate with international visitors.