The Professional Certificate in Tourism and Hospitality Market Research is essential for individuals looking to excel in the competitive tourism and hospitality industry. With the increasing demand for personalized experiences and the rise of online booking platforms, market research plays a crucial role in understanding consumer preferences and staying ahead of the competition.
According to the UK Hospitality Market Report 2021, the industry is projected to generate £98.5 billion in revenue in 2022, with a growth rate of 3.5% compared to the previous year. This highlights the immense opportunities available for professionals with expertise in market research to help businesses make informed decisions and drive growth.
Statistic |
Value |
Number of tourists in the UK in 2021 |
37.9 million |
Percentage of tourists who use online booking platforms |
65% |
Projected growth of the UK hospitality industry in 2022 |
3.5% |
By obtaining a Professional Certificate in Tourism and Hospitality Market Research, individuals can enhance their skills and knowledge to meet the industry's demands and contribute to the success of businesses in this dynamic sector.