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Overview

Embark on a transformative journey with our BA (Hons) Marketing Management - 36 months program. Dive deep into key topics such as consumer behavior, digital marketing strategies, market research, and brand management. Gain actionable insights to thrive in the dynamic digital landscape, equipping you with the skills to drive business growth and engage customers effectively. With a focus on real-world applications and industry-relevant knowledge, this course empowers learners to navigate the complexities of modern marketing. Join us and unlock your potential to become a strategic marketing leader in just 36 months.

Embark on a dynamic journey with our BA (Hons) Marketing Management program, designed to equip you with the skills and knowledge needed to thrive in the fast-paced world of marketing. Over 36 months, you will delve into consumer behavior, market research, branding, digital marketing, and more. Our industry-experienced faculty will guide you through real-world case studies and projects, preparing you for a successful career in marketing. Gain hands-on experience through internships and practical workshops, ensuring you graduate with a competitive edge. Join us and unleash your potential in the exciting field of marketing management.

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Course structure

• Principles of Marketing
• Consumer Behavior
• Marketing Research
• Digital Marketing
• Brand Management
• International Marketing
• Marketing Strategy
• Retail Marketing
• Social Media Marketing
• Marketing Communications

The BA (Hons) Marketing Management - 36 months program is designed to equip students with the essential knowledge and skills required to excel in the dynamic field of marketing.
Throughout the course, students will develop a deep understanding of marketing principles, consumer behavior, market research, branding, and digital marketing strategies.
The curriculum is carefully crafted to ensure that graduates are well-prepared to meet the demands of the industry and drive business growth through effective marketing strategies.
Industry relevance is a key focus of the program, with opportunities for students to engage with real-world marketing projects and work placements.
One of the unique features of the BA (Hons) Marketing Management - 36 months course is the emphasis on practical skills development, including the use of industry-standard software and tools.
Upon completion of the program, graduates will be equipped with the knowledge and expertise to pursue a variety of career paths in marketing, advertising, public relations, and market research.
Overall, the BA (Hons) Marketing Management - 36 months program offers a comprehensive and practical approach to marketing education, preparing students for success in the competitive world of marketing.

The BA (Hons) Marketing Management - 36 months program is essential for individuals looking to gain a comprehensive understanding of marketing strategies, consumer behavior, and market research. This extended duration allows students to delve deeper into the subject matter, gaining practical experience and skills that are highly sought after in the industry. According to the Office for National Statistics, the demand for marketing professionals in the UK is on the rise, with an estimated 3.1% increase in job opportunities over the next decade. Employers are looking for candidates with specialized knowledge in marketing management to drive business growth and stay competitive in the market. By completing a 36-month program in Marketing Management, students can position themselves as valuable assets in the job market, with the skills and expertise needed to excel in various marketing roles. This program provides a solid foundation for a successful career in the dynamic field of marketing.

Career path

Career Roles Key Responsibilities
Marketing Coordinator Assist in developing marketing strategies and campaigns
Digital Marketing Specialist Manage online marketing efforts and analyze digital data
Brand Manager Oversee brand development and positioning
Market Research Analyst Conduct market research and analyze consumer behavior
Advertising Account Executive Manage client relationships and advertising campaigns