Assessment mode Assignments or Quiz
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International Students can apply Students from over 90 countries
Flexible study Study anytime, from anywhere

Overview

Embark on a transformative journey with our MSc in Strategic Marketing - 18 months program. Dive deep into key topics such as market research, consumer behavior, branding, and digital marketing strategies. Gain actionable insights to navigate the dynamic digital landscape and drive business growth. Our expert faculty will equip you with the latest tools and techniques to develop innovative marketing campaigns and make data-driven decisions. Join a diverse community of learners and expand your professional network. Elevate your marketing skills and propel your career forward with our comprehensive MSc in Strategic Marketing - 18 months program.

Embark on a transformative journey with our MSc in Strategic Marketing - 18 months program. Dive deep into the world of marketing strategy, consumer behavior, and market research to become a strategic marketing expert. Our comprehensive curriculum equips you with the skills and knowledge needed to excel in today's competitive business landscape. Collaborate with industry professionals, engage in real-world projects, and gain hands-on experience to set yourself apart in the field of marketing. Join us and unlock your potential to drive business growth and success through strategic marketing initiatives. Elevate your career with our MSc in Strategic Marketing - 18 months program.

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Course structure

• Marketing Management
• Consumer Behavior
• Brand Management
• Digital Marketing
• Market Research
• Strategic Planning
• International Marketing
• Advertising and Promotion
• Sales Management
• Social Media Marketing

The MSc in Strategic Marketing - 18 months program is designed to equip students with the knowledge and skills necessary to excel in the dynamic field of marketing.
Through a comprehensive curriculum, students will develop a deep understanding of strategic marketing principles, consumer behavior, market research, branding, and digital marketing strategies.
Upon completion of the program, graduates will be able to analyze market trends, develop effective marketing strategies, and make data-driven decisions to drive business growth.
The course is highly industry-relevant, with a focus on real-world case studies and practical projects that allow students to apply their learning in a professional setting.
Students will have the opportunity to work on live marketing campaigns, collaborate with industry partners, and gain valuable insights from guest speakers who are experts in the field.
One of the unique features of the program is its emphasis on innovation and creativity in marketing.
Students will be encouraged to think outside the box, explore new marketing trends, and develop innovative solutions to marketing challenges.
Overall, the MSc in Strategic Marketing - 18 months program offers a comprehensive and practical approach to marketing education, preparing students for successful careers in the fast-paced world of marketing.

The MSc in Strategic Marketing - 18 months is essential for individuals looking to advance their careers in the dynamic field of marketing. This program provides in-depth knowledge and practical skills in strategic marketing planning, consumer behavior analysis, brand management, and digital marketing strategies. The 18-month duration allows students to delve deeper into the subject matter and gain a comprehensive understanding of the latest trends and techniques in the industry. According to the Office for National Statistics, the demand for marketing professionals in the UK is expected to grow by 9% over the next decade. This indicates a strong need for qualified individuals with specialized skills in strategic marketing to meet the evolving demands of the industry. Pursuing an MSc in Strategic Marketing - 18 months will not only enhance your career prospects but also equip you with the necessary tools to succeed in this competitive field.

Career path

Career Roles Key Responsibilities
Marketing Manager Developing marketing strategies, overseeing campaigns, analyzing market trends
Brand Manager Building brand awareness, managing brand positioning, developing brand strategies
Digital Marketing Specialist Executing digital marketing campaigns, optimizing online presence, analyzing digital metrics
Market Research Analyst Conducting market research, analyzing consumer behavior, identifying market opportunities
Product Manager Developing product strategies, managing product lifecycle, conducting market analysis