Overview
The MSc in Strategic Marketing (Top up) is designed to equip marketing professionals with advanced knowledge and skills to excel in today's competitive business environment. This course delves into key topics such as market research, brand management, digital marketing, and consumer behavior. Through real-world case studies and practical assignments, students gain actionable insights to develop effective marketing strategies and campaigns. The program emphasizes the ever-evolving digital landscape, providing learners with the tools and techniques needed to succeed in the dynamic world of marketing. Join us and take your marketing career to the next level!
Take your marketing career to the next level with our MSc in Strategic Marketing (Top up) program. Designed for professionals looking to enhance their strategic marketing skills, this program offers a comprehensive curriculum that covers market analysis, branding, digital marketing, and more. Our experienced faculty will guide you through real-world case studies and hands-on projects to ensure you are ready to tackle the challenges of today's competitive market. With a focus on innovation and creativity, this program will equip you with the tools and knowledge needed to succeed in the fast-paced world of strategic marketing. Elevate your career with our MSc in Strategic Marketing (Top up) program today!
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Course structure
• Brand Management• Digital Marketing Strategy
• Consumer Behavior
• Marketing Analytics
• International Marketing
• Strategic Marketing Planning
• Innovation and New Product Development
• Integrated Marketing Communications
• Retail Marketing
• Services Marketing
MSc in Strategic Marketing (Top up)
● The MSc in Strategic Marketing (Top up) is a specialized program designed for individuals who already hold a relevant postgraduate qualification and wish to further enhance their knowledge and skills in the field of strategic marketing.● This course aims to equip students with advanced strategic marketing techniques and tools to help them succeed in today's competitive business environment.
● Upon completion of this program, students will be able to develop comprehensive marketing strategies, analyze market trends, and make informed decisions to drive business growth.
● The curriculum is designed to be industry-relevant, with a focus on real-world case studies and practical applications of marketing theories.
● Students will have the opportunity to work on live projects with industry partners, gaining valuable hands-on experience and building a professional network.
● One of the unique features of this course is the emphasis on digital marketing strategies, including social media marketing, search engine optimization, and data analytics.
● Graduates of the MSc in Strategic Marketing (Top up) program will be well-equipped to pursue careers in various industries, such as advertising, public relations, market research, and brand management.
● Overall, this course provides a comprehensive and practical approach to strategic marketing, preparing students for success in the dynamic and ever-evolving field of marketing.
Career path
| Career Roles | Key Responsibilities |
|---|---|
| Marketing Manager | Developing marketing strategies, overseeing marketing campaigns, analyzing market trends |
| Brand Manager | Managing brand identity, creating brand awareness, developing brand positioning |
| Digital Marketing Specialist | Executing digital marketing campaigns, optimizing online presence, analyzing digital metrics |
| Market Research Analyst | Conducting market research, analyzing consumer behavior, identifying market opportunities |
| Product Manager | Developing product strategies, managing product lifecycle, conducting product launches |