In today's digital age, video advertising has become an essential component of marketing strategies for businesses looking to reach their target audience effectively. With the increasing popularity of online video content consumption, the demand for professionals skilled in creating and optimizing video ads for platforms like Google Ads has also risen significantly.
According to recent industry statistics, the UK digital advertising market is projected to reach £17.2 billion in 2021, with video advertising accounting for a significant portion of this expenditure. In fact, video ad spending in the UK is expected to grow by 18.7% in 2021, reaching £2.91 billion.
To meet this growing demand for video advertising expertise, professionals need to acquire specialized skills and knowledge in creating compelling video ads that drive engagement and conversions. The 'Professional Certificate in Video Ads for Google Ads' equips individuals with the necessary skills to create, optimize, and measure the performance of video ads on Google Ads effectively.
By completing this certification, professionals can enhance their career prospects and stay ahead in the competitive digital marketing landscape, ultimately helping businesses achieve their marketing goals through impactful video advertising campaigns.
UK Digital Advertising Market Projection (2021) |
£17.2 billion |
Projected Growth in UK Video Ad Spending (2021) |
18.7% |
UK Video Ad Spending in 2021 |
£2.91 billion |