Assessment mode Assignments or Quiz
Tutor support available
International Students can apply Students from over 90 countries
Flexible study Study anytime, from anywhere

Overview

Unlock the power of video advertising with our Professional Certificate in Video Advertising for PPC. This comprehensive course delves into key topics essential for mastering video advertising in the digital landscape. Through a practical approach, real-world case studies, and actionable insights, learners will gain the skills and knowledge needed to excel in PPC campaigns. From creating compelling video content to optimizing ad performance, this course equips participants with the tools to succeed in the dynamic world of digital marketing. Join us and take your video advertising skills to the next level!

Unlock the power of video advertising with our Professional Certificate in Video Advertising for PPC program. Dive into the world of pay-per-click advertising and learn how to create compelling video ads that drive results. From crafting engaging scripts to optimizing campaigns for maximum ROI, this course covers everything you need to know to succeed in the fast-paced world of digital marketing. Gain hands-on experience with industry-leading tools and techniques, and graduate with the skills and confidence to excel in this in-demand field. Take the first step towards a successful career in video advertising and enroll today!

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Entry requirements

The program follows an open enrollment policy and does not impose specific entry requirements. All individuals with a genuine interest in the subject matter are encouraged to participate.

Course structure

• Introduction to Video Advertising
• Video Advertising Platforms
• Creating Compelling Video Ads
• Targeting and Retargeting Strategies
• Video Ad Campaign Optimization
• Video Ad Performance Tracking
• Video Ad Budgeting and Bidding Strategies
• Video Ad Testing and Analysis
• Video Ad Compliance and Best Practices
• Video Ad Case Studies and Success Stories

Duration

The programme is available in two duration modes:

Fast track - 1 month

Standard mode - 2 months

Course fee

The fee for the programme is as follows:

Fast track - 1 month: £140

Standard mode - 2 months: £90

* The fee is payable in monthly, quarterly, half yearly instalments.

** You can avail 5% discount if you pay the full fee upfront in 1 instalment

This programme does not have any additional costs.

Are you looking to enhance your skills in video advertising for PPC? Look no further than our Professional Certificate in Video Advertising for PPC course. This comprehensive program is designed to equip you with the knowledge and expertise needed to excel in the fast-paced world of digital marketing. ● Learning Outcomes: Upon completion of this course, you will have a deep understanding of video advertising strategies for PPC campaigns. You will learn how to create compelling video content, optimize campaigns for maximum ROI, and analyze performance metrics to drive results. Additionally, you will gain hands-on experience with popular video advertising platforms like Google Ads and Facebook Ads. ● Industry Relevance: Video advertising is a crucial component of any successful PPC campaign in today's digital landscape. With the rise of video consumption on platforms like YouTube and social media, businesses are increasingly turning to video ads to engage with their target audience. By mastering the art of video advertising for PPC, you will be well-positioned to meet the growing demand for skilled digital marketers in the industry. ● Unique Features: What sets our Professional Certificate in Video Advertising for PPC course apart is its practical approach to learning. Through a combination of lectures, case studies, and hands-on projects, you will gain real-world experience that will set you apart from the competition. Our experienced instructors will provide personalized feedback and guidance to help you succeed in your digital marketing career. Don't miss this opportunity to take your video advertising skills to the next level. Enroll in our Professional Certificate in Video Advertising for PPC course today and unlock your full potential in the world of digital marketing.

In today's digital age, video advertising has become an essential component of any successful PPC campaign. With the rise of platforms like YouTube and social media, video ads have proven to be highly effective in capturing audience attention and driving conversions. According to a recent study by eMarketer, the UK digital video ad spending is projected to reach £4.61 billion in 2021, representing a 17.6% increase from the previous year. This demonstrates the growing demand for skilled professionals who can create and optimize video ads for PPC campaigns. A Professional Certificate in Video Advertising for PPC is required to equip individuals with the necessary skills and knowledge to excel in this competitive industry. This certification will cover topics such as video ad creation, targeting strategies, ad placement optimization, and performance tracking. By obtaining this certification, individuals can enhance their career prospects and stay ahead of the curve in the rapidly evolving digital advertising landscape. The table below highlights the increasing demand for video advertising skills in the UK: | Year | Digital Video Ad Spending (GBP) | |------|---------------------------------| | 2019 | £3.92 billion | | 2020 | £3.92 billion | | 2021 | £4.61 billion |

Career path

Career Roles Key Responsibilities
Video Advertising Specialist Develop video ad campaigns, optimize ad performance, analyze data, and report on campaign results.
PPC Analyst Manage pay-per-click advertising campaigns, conduct keyword research, and monitor ad performance.
Digital Marketing Manager Oversee digital marketing strategies, coordinate online advertising efforts, and analyze campaign effectiveness.
Media Buyer Negotiate and purchase advertising space, analyze media trends, and optimize media placements.
Content Creator Produce engaging video content for advertising purposes, collaborate with marketing teams, and ensure brand consistency.