Assessment mode Assignments or Quiz
Tutor support available
International Students can apply Students from over 90 countries
Flexible study Study anytime, from anywhere

Overview

Unlock the power of video advertising in Pay-per-click (PPC) with our Professional Certificate course. Dive into key topics and real-world case studies to gain actionable insights and practical skills. Learn how to create compelling video ads, optimize campaigns, and drive results in the dynamic digital landscape. Empower yourself with the knowledge and expertise needed to succeed in PPC advertising. Join us and take your digital marketing career to the next level with our Professional Certificate in Video Advertising in Pay-per-click (PPC) Advertising.

Unlock the power of video advertising with our Professional Certificate in Video Advertising in Pay-per-click (PPC) Advertising program. Dive deep into the world of digital marketing and learn how to create compelling video ads that drive results. From understanding the basics of PPC advertising to mastering advanced video ad strategies, this course will equip you with the skills needed to excel in the competitive online advertising landscape. Gain hands-on experience with industry tools and platforms, and learn from experienced professionals who will guide you every step of the way. Elevate your career and stand out in the digital marketing field with this comprehensive certificate program.

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Entry requirements

The program follows an open enrollment policy and does not impose specific entry requirements. All individuals with a genuine interest in the subject matter are encouraged to participate.

Course structure

• Introduction to Video Advertising
• Understanding Pay-per-click (PPC) Advertising
• Video Advertising Platforms
• Creating Compelling Video Ads
• Targeting and Retargeting Strategies
• Video Ad Campaign Optimization
• Tracking and Analytics for Video Ads
• Budgeting and Bidding Strategies
• Video Ad Performance Metrics
• Advanced Video Advertising Techniques

Duration

The programme is available in two duration modes:

Fast track - 1 month

Standard mode - 2 months

Course fee

The fee for the programme is as follows:

Fast track - 1 month: £140

Standard mode - 2 months: £90

* The fee is payable in monthly, quarterly, half yearly instalments.

** You can avail 5% discount if you pay the full fee upfront in 1 instalment

This programme does not have any additional costs.

Are you looking to enhance your skills in video advertising through pay-per-click (PPC) advertising? Look no further than our Professional Certificate in Video Advertising in Pay-per-click (PPC) Advertising course. This comprehensive program is designed to equip you with the knowledge and skills needed to excel in the fast-paced world of digital marketing. ● Learning Outcomes: Upon completion of this course, you will have a deep understanding of the principles of video advertising in PPC campaigns. You will learn how to create compelling video ads that drive engagement and conversions. You will also gain hands-on experience in setting up and optimizing PPC campaigns on platforms like Google Ads and Facebook Ads. ● Industry Relevance: Video advertising is becoming increasingly important in the digital marketing landscape. With the rise of video content consumption on platforms like YouTube and social media, businesses are turning to video ads to reach their target audience. By mastering video advertising in PPC campaigns, you will be well-equipped to meet the demands of the industry and stay ahead of the competition. ● Unique Features: Our Professional Certificate in Video Advertising in Pay-per-click (PPC) Advertising course stands out for its practical approach to learning. You will have the opportunity to work on real-world projects and gain hands-on experience in creating and optimizing video ads. Our experienced instructors will provide personalized feedback and guidance to help you succeed in your digital marketing career. Don't miss out on this opportunity to take your digital marketing skills to the next level. Enroll in our Professional Certificate in Video Advertising in Pay-per-click (PPC) Advertising course today and start your journey towards becoming a successful digital marketer.

The Professional Certificate in Video Advertising in Pay-per-click (PPC) Advertising is essential in today's digital marketing landscape due to the increasing demand for video content and the effectiveness of PPC advertising. According to recent industry statistics, the UK digital advertising market is projected to reach £15.4 billion in 2021, with video advertising accounting for a significant portion of this spending. A well-designed CSS table showcasing industry demand statistics for video advertising in PPC can highlight the importance of this certification:
Statistic Value
Projected UK digital ad spend in 2021 £15.4 billion
Percentage of digital ad spend on video advertising 40%
Expected growth rate of video advertising spend 12% annually
With the increasing popularity of video content and the effectiveness of PPC advertising, professionals with expertise in video advertising in PPC are in high demand. This certification can provide individuals with the necessary skills and knowledge to excel in this competitive industry and capitalize on the growing opportunities in digital marketing.

Career path

Role Key Responsibilities
PPC Specialist Manage PPC campaigns, optimize ad performance, analyze data
Video Advertising Manager Develop video ad strategies, oversee video ad creation and placement
Digital Marketing Analyst Analyze digital marketing data, provide insights and recommendations
Media Buyer Negotiate media buys, purchase ad space, track campaign performance
Content Creator Create engaging video content for advertising purposes
Marketing Coordinator Coordinate video advertising campaigns, liaise with stakeholders
SEO Specialist Optimize video content for search engines, improve visibility