Assessment mode Assignments or Quiz
Tutor support available
International Students can apply Students from over 90 countries
Flexible study Study anytime, from anywhere

Overview

Unlock the power of video advertising in pay-per-click campaigns with our Professional Certificate in Video Advertising course. Dive into key topics and real-world case studies to gain actionable insights that will empower you in the dynamic digital landscape. Learn how to create compelling video ads, optimize campaigns for maximum ROI, and drive conversions through targeted strategies. Our practical approach ensures you develop the skills needed to succeed in the competitive world of online advertising. Join us and take your pay-per-click advertising to the next level with our comprehensive and engaging course.

Unlock the power of video advertising with our Professional Certificate in Video Advertising in Pay-per-click Advertising program. Dive into the world of digital marketing and learn how to create compelling video ads that drive results. From understanding the basics of pay-per-click advertising to mastering video ad formats and targeting strategies, this course will equip you with the skills needed to succeed in the competitive online advertising landscape. Gain hands-on experience with industry tools and platforms, and graduate ready to launch successful video ad campaigns that generate leads and increase conversions. Elevate your marketing career with our comprehensive video advertising program.

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Entry requirements

The program follows an open enrollment policy and does not impose specific entry requirements. All individuals with a genuine interest in the subject matter are encouraged to participate.

Course structure

• Introduction to Video Advertising
• Understanding Pay-per-click Advertising
• Video Advertising Platforms
• Creating Compelling Video Ads
• Targeting and Retargeting Strategies
• Video Ad Campaign Optimization
• Tracking and Analytics for Video Ads
• Budgeting and Bidding Strategies
• Video Ad Performance Metrics
• Advanced Video Advertising Techniques

Duration

The programme is available in two duration modes:

Fast track - 1 month

Standard mode - 2 months

Course fee

The fee for the programme is as follows:

Fast track - 1 month: £140

Standard mode - 2 months: £90

* The fee is payable in monthly, quarterly, half yearly instalments.

** You can avail 5% discount if you pay the full fee upfront in 1 instalment

This programme does not have any additional costs.

Are you looking to enhance your skills in video advertising within the realm of pay-per-click advertising? Look no further than our Professional Certificate in Video Advertising in Pay-per-click Advertising course. This comprehensive program is designed to equip you with the knowledge and skills needed to excel in the fast-paced world of digital marketing. ● Learning Outcomes: Upon completion of this course, you will have a deep understanding of the principles of video advertising in the context of pay-per-click campaigns. You will learn how to create compelling video content that drives engagement and conversions, optimize your campaigns for maximum ROI, and analyze key metrics to measure success. Additionally, you will gain hands-on experience with popular video advertising platforms and tools, allowing you to apply your newfound skills in real-world scenarios. ● Industry Relevance: Video advertising is a crucial component of any successful digital marketing strategy, and pay-per-click advertising is a cost-effective way to reach your target audience. By combining these two elements, you will be able to create highly targeted and engaging video ads that drive results for your business or clients. This course is ideal for marketing professionals, business owners, and anyone looking to expand their skill set in the ever-evolving world of digital advertising. ● Unique Features: What sets our Professional Certificate in Video Advertising in Pay-per-click Advertising course apart is its practical approach to learning. You will have the opportunity to work on real-world projects and case studies, allowing you to apply your knowledge in a hands-on setting. Our experienced instructors will provide personalized feedback and guidance throughout the course, ensuring that you are well-equipped to succeed in the competitive field of digital marketing. Don't miss out on this opportunity to take your video advertising skills to the next level. Enroll in our Professional Certificate in Video Advertising in Pay-per-click Advertising course today and unlock your full potential in the world of digital marketing.

In today's digital age, video advertising in pay-per-click (PPC) advertising has become an essential component of marketing strategies for businesses looking to reach their target audience effectively. The demand for professionals with expertise in this field is on the rise, as evidenced by the following industry statistics:
Statistic Value
Percentage of UK businesses using video advertising 81%
Projected growth of video advertising spend in the UK by 2023 £2.5 billion
Percentage of UK marketers prioritizing video advertising in PPC campaigns 67%
With the majority of UK businesses already utilizing video advertising and a significant increase in spending projected in the coming years, the demand for professionals with a Professional Certificate in Video Advertising in PPC Advertising is evident. This certification equips individuals with the necessary skills and knowledge to create compelling video ads, optimize PPC campaigns, and drive results for businesses in an increasingly competitive digital landscape. By obtaining this certification, professionals can stay ahead of the curve and meet the growing demand for expertise in video advertising within the UK market.

Career path

Career Roles Key Responsibilities
Video Advertising Specialist Creating and optimizing video ad campaigns, analyzing performance metrics, and implementing strategies to improve ROI.
PPC Campaign Manager Developing and managing pay-per-click advertising campaigns, conducting keyword research, and monitoring ad performance.
Digital Marketing Analyst Collecting and analyzing data from video advertising campaigns, identifying trends, and providing insights for optimization.
Media Buying Coordinator Negotiating and purchasing ad space for video ads, managing budgets, and ensuring placements align with target audience.
Video Content Strategist Developing video content plans, collaborating with creative teams, and aligning video ads with overall marketing strategies.
Ad Operations Specialist Implementing and troubleshooting ad serving technologies, ensuring proper ad delivery, and optimizing ad placements.