Stakeholder engagement is crucial in the tourism industry as it involves building relationships with various groups that have an interest in or are affected by tourism activities. The 'Professional Certificate in Stakeholder Engagement Strategies in Tourism' is required to equip professionals with the necessary skills and knowledge to effectively engage with stakeholders and manage their expectations.
According to a study by VisitBritain, 85% of UK tourists believe that tourism businesses should engage with local communities and stakeholders. Additionally, research by the Tourism Alliance shows that 70% of UK tourism businesses have identified stakeholder engagement as a key priority for their sustainability and growth.
Statistic |
Percentage |
UK tourists who value stakeholder engagement |
85% |
Tourism businesses prioritizing stakeholder engagement |
70% |
By completing the certificate, professionals in the tourism industry can enhance their ability to engage with stakeholders effectively, leading to improved relationships, sustainable practices, and ultimately, a more successful and responsible tourism sector in the UK.